Together, the trio of Canadian stars helped lift North American pop music out of its mid-decade slump. With EDM’s edges fading and influence waning, and the full impact of the SoundCloud rap boom in a year or two, the charts of the mid-10s were littered with old-fashioned pop comebacks: the bubblegum Boomer from “All About That Bass” by Meghan Trainor. , “the 80s flair of” Uptown Funk “by Mark Ronson and Bruno Mars,” the 90s frat-reggae of Magic! . ”Drake, Justin Bieber and The Weeknd gave the Top 40 a much-needed glimpse into the future, pushing pop music to unexpected, exciting and genre-changing places, and ensuring that the second half of the 2010s started with a sound identity distinct from its first half.
And North Frontier pop contributions didn’t stop at these three: 2015 alone saw hits from rising stars Alessia Cara and Shawn Mendes, as well as acclaimed albums by cult favorites Grimes and a post- “Call Me Maybe” Carly Rae Jepsen. Most of those artists are still relevant today, with Shawn Mendes scoring his No.1 debut hit in August and The Weeknd tying him to the top of the charts this very week. And in June, when the Toronto Raptors won the 2019 NBA Championship – the first title won by a Canadian team in one of North America’s four big sports leagues in more than a quarter of a century – Drake was famous. to take credit for building the culture around the team’s title race, asserting on the video (lots of memory), “We created this.” He wasn’t right, but maybe he wasn’t completely wrong either.
Then, in 2016, the evolution of the album format reached a peak in the middle of the decade through a succession of event releases.