Shenzhen, China, April 22, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), the leading online music and audio entertainment platform in Chinatoday announced a partnership with Discovery Channel, a global leader in real-life entertainment, to launch a musical charity project titled “The Sound of All Creatures”, which aims to build support for environmental protection in the occasion of Earth Day 2022.
As part of the project, TME released a charity album with four songs created by four musicians from the Tencent Platform of musicians. Inspired by natural themes, such as plants, animals, water, and the planet, the songs use the powerful combination of nature and music to encourage people to protect the Earth. In addition, TME invited 11 well-known Chinese musicians to organize a charity playlist, raising public awareness about the preservation of biodiversity. The playlist is now available on TME platforms including QQ Music, Kugou Music and Kuwo Music.
In addition, TME has also launched the “Earth Investor” business, which advocates for the protection of wildlife to make the Earth a better place. A digital collection of three limited-edition artworks has debuted featuring rare animal species, including the hawksbill turtle, Chinese pangolin and crested ibis, to represent creatures of the ocean, land and from the sky. 3D images demonstrate the elegance and delicate nature of wildlife and call for action to build a community of coexistence between humans and animals to showcase the beauty of nature.
TME has been showing goodwill through music for years. On April 2 On World Autism Awareness Day, TME launched its charity project “Shape of Music” for the autistic community with a charity album and digital music collection. On World Oceans Day in 2021, TME and the World Wide Fund for Nature (WWF) jointly launched a special non-profit project that used music to convey a vision of global ocean protection.
By partnering with influential musicians, artists and organizations, TME will continue to create high quality musical works for charity. This not only enhances the social impact of music and art on society, but also creates more value for the planet as a whole.
On Tencent Music Entertainment
Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.
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THE SOURCE Tencent Musical Entertainment Group