Apple today celebrates its 40th anniversary in France and announces the launch of a new Apple Music studio in Paris.
In an article published on its French editorial site, Apple highlighted its achievements in France over the past 40 years, in particular helping artists, designers and developers. Apple CEO Tim Cook said:
France holds a special place in my heart. Every time I go there, I am inspired by this welcoming, dynamic and deeply creative community of artists and developers. I am delighted to celebrate Apple’s 40th anniversary in France with our local teams and the customers and communities they serve.
Apple began operations in France with a small sales team in 1981 and today has 2,700 employees, 20 Apple Stores and nearly 500 suppliers in the country. The company added that iOS now supports nearly 250,000 jobs across France.
Since 2019, Apple has partnered with Simplon to offer the Apple Foundation program in France. The program is designed to help job seekers acquire technological skills and develop applications to improve their employability. Initially launched in Montreuil, the Apple Foundation program has since spread to Lille, Lyon and Marseille. Earlier this year, Apple announced that the program will be extended until 2023 and the launch of a new site in Toulouse.
The new âApple Musicâ studio in Paris is the first of its kind in continental Europe and located on Champs-ÃlysÃ©es Avenue, and will create original local content like the other âApple Musicâ studios in Los Angeles, New York, Nashville and London. The âApple Musicâ studio in Paris will be supervised by Mehdi MaÃ¯zi and T-Miss, and should welcome French artists and defend French music with new shows and long format interviews.
Apple is also currently producing original French content for Apple TV +, starting with “Liaison”, a six-part thriller.