Spotify wins the industry with the highest market share (31%) – but down from 33% in Q2 2020 and 34% in Q2 2019. Apple came in second with a 15% market share , while Amazon Music and Tencent Music acquired 13% market share. . YouTube Music accounts for 8% of subscriptions worldwide.
“Spotify remains the DSP with the highest market share (31%), but this was down from 33% in Q2 2020 and 34% in Q2 2019. market share of 15%, and Spotify adding more subscribers in the 12 months to Q2 2021 than any other single DSP, there’s no risk that Spotify will lose its leadership position any time soon – but the erosion on its part is regular and persistent. Amazon Music once again outperformed Spotify in terms of growth (25% vs. 20%), but the most notable achievement among Western DSPs was YouTube Music, for the second year in a row. Google was once the latecomer in the space, but the launch of YouTube Music transformed its fortunes, growing more than 50% in the 12 months to Q2 2021. YouTube Music was the only western DSP to increase its share global market during this period. the period,” the report details.
It appears that the strongest subscriber growth came from emerging markets like Tencent Music Entertainment (TME) and NetEase Cloud Music – with 35.7 million subscribers in the 12 months, together totaling 18% of global market share.
In terms of growth, Amazon Music outperformed Spotify (25% vs. 20%, respectively), but YouTube Music was the top performer, growing more than 50% in the 12 months.