Blackpool is fast becoming a popular filming location for pop videos. The diversity and glamor of the Golden Mile increasingly captivates the imaginations of groups and provides local artists with a post-Covid platform.
After landing a recording deal, the Lathums came for a day trip from Wigan to film their new single, I’ll Get By. The video is a celebration of northern working-class culture, from drab red-brick townhouses to wanderings through arcades.
âThe video has an optimistic quality for everyone,â says James Slater, videographer. âThese are happy times. The guys remember being fascinated by the lights and having fun on the pier when they were kids.
James, a native of Bradford, attributes the resort’s growing popularity to its character and diversity. He says, âIt’s iconic. Anyone coming from the north will have fond memories of a vacation or a day trip to Blackpool.
With Red Rum Club and The Killers also using the Golden Mile as their filming location, an ever-growing list of acts places us firmly on the map of musical importance.
Saint Etienne of London has fulfilled his long-standing ambition to film the illuminations of his new film, “I tried to tell you”. Singer Sarah Cracknell says, âMy best friend lives next door to the Norbreck Castle Hotel. She took me to see the illuminations several times, once as we were standing in the car with our heads going through the sunroof.
Having just released their 10th album, the electro-indie trio last performed at the Empress Ballroom with Bjork in 1994. The trippiness of the lights really compliments the smooth sound of the shoe in the video, which is millions of times over. miles of brash juvenile antics of the Lathums. For the Wigan quartet, the association with the variety show is part of the attractiveness of the city.
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âThe video is all about making those connections with people and local culture,â says James. With the local economy largely dependent on tourism, the group was aware of the unique challenges affecting the city during Covid.
Scenes from the I’ll Get By video were filmed on the Comedy Carpet with local performers unable to work or rehearse during the lockdown. Drummer Ryan Durrans says: âAs artists we’ve all been held back in one way or another, so it’s great to be able to help local talent.
The scene features a performer from Funny Girls, an Elvis impersonator, and an amateur ballroom dance group from Lytham St Annes. The group had previously performed a live Blackpool Tower Circus concert during the lockdown, which included interludes with in-house burlesque duo, Mooky and Mr Boo.
Ryan says, “It was just an honor to play the circus, it’s such an iconic place and to be the new band to do this kind of thing is monumental.”
In 2012, The Killers shot the music video for their single Here With Me at Blackpool Tower. The dungeons proved to be a great backdrop for the dark fairytale work, directed by Tim Burton.
Kenny Mew, Managing Director of the Tower, said: âIt’s fantastic to see Blackpool take center stage, becoming the perfect setting for video clips! It’s no secret that there really is no other place like it!
The Lathums play at the Empress Ballroom in Blackpool on April 9.