Boomplay, which is currently live in Ghana, Nigeria, Cameroon, Ivory Coast, Senegal, Tanzania, Kenya, Rwanda, Uganda and Zambia, has signed a license agreement that will expand its reach in Africa.
The streaming service currently has over 60 million subscribers with over 10 million songs and videos on its platform. The partnership marks Boomplay’s third agreement with a major licensing company after signing with Warner Music Group in March and Universal Music Group in November of last year.
âWe are delighted to partner with SME and to have their internationally renowned repertoire on board,â said Phil Choi, Director of Content and Strategy for Boomplay.
“This is an important step for us in achieving our goal of developing the African music ecosystem and we are excited about the opportunities this strategic partnership will bring to African artists and our users.”
It has been reported that Boomplay will attempt to use the partnership to realize its vision of becoming the largest and most trusted digital music platform for artists and content creators in Africa. The company claims it is the fastest growing music streaming service in Africa, adding 2 million users every month.
The deal means that the artist catalogs signed at Sony will now be available on Boomplay. Among them, Nigerians Wizkid and Davido and South African artist AKA, among others.
âSME is delighted to be working with Boomplay to bring some of the best music in the world to African music lovers through our new partnership,â said SME CEO Sean Watson.
“We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional artists at Sony Music Entertainment have created.”
Boomplay is currently available on iOS, Android, and the web for the equivalent of $ 1.50 per month for premium access in all regions.