Colorbar launches #ColorbarXShringaar with Sony Music Entertainment
Colorbar, one of India’s leading beauty brands, recently launched a #ColorbarXShringaar campaign in partnership with Sony Music Entertainment on July 10, 2022. This Instagram campaign brought together TV celebrities and popular influencers like Anushka Sen, Avneet Kaur, Nagma Mirajkar, Sameeksha Sud and Arishfa Khan, wearing Colorbar’s new Power Kiss Vegan Matte Lipcolor while dancing to the tunes of AKASA and the latest piece by Aastha Gill, Shringaar.
Commenting on the brand’s idea of launching a campaign of such magnitude, Samir Modi, Founder and Managing Director, Colorbar Cosmetics said, “As a brand, we believe that everyone is free to create their own identity, experiment and have fun with makeup, regardless of gender, societal perceptions and conventions. To bring this idea to life, we explored a playful path that could reach our consumers across the country while reinforcing our brand ethos.We specifically reached out to influencers with a fun sequence that inspires audiences to embrace their identity.The campaign saw a great receptivity and resonated well with audiences, in addition to enhancing their connection with the brand. With over 11 million views, This campaign is an important milestone as we progress on our journey from fostering brand loyalty to brand love.
Colorbar has always believed in the philosophy “Be who you want to be”. This campaign reinforced that belief and served as a clarion call for people to have fun while discovering their true selves with the help of an eclectic mix of content creators.