Dolby Laboratories: Tencent Music Entertainment’s QQ Music Becomes China’s First Home Music Service to Support Do…

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July 5, 2022, 7:00 p.m. (PDT)

Tencent Music Entertainment’s QQ Music Becomes China’s First Home Music Service Supporting Dolby Atmos

On July 6, 2022, Tencent Music Entertainment Group (TME), a leading online music and audio entertainment platform in China, and Dolby Laboratories, a leader in immersive entertainment experiences, announced the availability of Dolby Atmos on QQ Music. QQ Music is one of the largest music streaming services in China and the first Chinese music platform to integrate Dolby Atmos, which is now available for QQ Music SVIP subscribers. Today’s announcement marks the start of a strategic partnership between TME and Dolby to make Dolby Atmos music more accessible in China.

“Our collaboration with Dolby enables us to provide QQ Music subscribers with an incredible music listening experience,” said Alan Zhou, Vice President of Technology, QQ Music, Tencent Music Entertainment Group. “As the first home music service in China supporting Dolby Atmos, QQ Music is a leader in providing innovative listening experiences for music fans in China. Users will experience sound from anywhere in vivid detail. crystal clear when listening to music in Dolby Atmos and will experience the beauty of music in a more vivid and realistic way.TME will work closely with Dolby to bring more high-quality content in Dolby Atmos from various artists and labels to the service, giving creators and fans a whole new world of music that comes to life in Dolby Atmos.

“Dolby Atmos is transforming the way music is created and enjoyed,” said Jeff Wong, Vice President, Business Partnerships, China, Dolby Laboratories. “We are excited to partner with TME and bring this groundbreaking music experience to more Chinese music fans through QQ Music. We look forward to extending this experience with TME to more scenarios where music is essential.

At launch, music fans can experience a solid and growing catalog of hit and iconic songs in Dolby Atmos. The catalog includes some of the most popular singers, groups and artists in music from around the world, such as Ed Sheeran, Coldplay, Roddy Ricch and Sia, in addition to highly respected Chinese artists Buyi Mao, Charlie Zhou, Mayday, Jam Hsiao, Tia Ray, Nana Ou-yang and INTO1. Moreover, QQ Music’s Dolby Atmos library will also cover a wide range of musical genres, such as Pop, Classical, Rock, Electronic, Hip Hop, etc.

Dolby Atmos Music is a whole new way to create and experience music that delivers artistic expression to its full potential, forging a deeper connection between artists and their fans. Music in Dolby goes beyond the ordinary listening experience by immersing you in the song, revealing detail with unparalleled clarity and depth. This gives artists more space and freedom to fully realize their vision and unlock new levels of emotion in their music for their fans. Whether it’s hearing the layers of instruments move all around you, catching a singer’s subtle breath between lyrics, or feeling a bass drop wash over you, nothing gets you there. inside your music like Dolby Atmos.

To celebrate this milestone, several of China’s top artists and music professionals shared their experiences and thoughts on the growing availability of Dolby Atmos in China.

Tia Ray, the nominated Chinese singer, said, “Dolby Atmos allows us to open our minds when creating music, introducing rich new depths of sound. It allows me to see my music in a new way. I hope music fans on QQ Music enjoy the phenomenal experience I had when I first heard my music in Dolby Atmos.”

Widely acclaimed Chinese composer and music producer Lei Qian said, “Dolby Atmos provides unlimited space for creativity. As a result, I can express emotions and images in music more freely than before. Now, with QQ Music supporting Dolby Atmos, music fans will be able to experience the creativity and expression of my music in a deeper way.”

Kevin Shin, General Manager of WAJI Music, said, “My first experience with Dolby Atmos was hearing Buyi Mao’s latest album planet alone. Dolby Atmos makes music more dynamic and immersive while allowing artists to share their artistic intent in new ways. This is a major step forward for music.”

Sam Hu, Vice President of Taihe Music Group, one of the world’s leading Chinese music providers, said, “As an industry, we are constantly looking for ways to provide music fans with a better streaming experience. listen. Dolby Atmos is one of our solutions. , music fans can feel a deeper emotional connection by listening to their favorite Taihe music in Dolby Atmos on QQ Music, like Charlie Zhou’s Brightness documentary forgotten city or Nana Ou-yang’s next new album.”

At launch, Dolby Atmos will be available to QQ Music SVIP subscribers with a Dolby Atmos-enabled Android smartphone. This includes Android devices from brands like Lenovo, moto, OPPO, OnePlus, realme, Redmi, Samsung, Xiaomi, etc. To start enjoying Dolby Atmos, users can log into QQ Music and access the dedicated channel by typing “Dolby Atmos” in the search bar. In addition, TME plans to expand access to Dolby Atmos to more use cases in the near future, such as vehicles equipped with Dolby Atmos.

Since its inception, QQ Music has been committed to providing professional music content for music lovers, adhering to the original intention of improving music quality and meeting users’ needs for personalized music.

About Tencent Music Entertainment Group

Tencent Music Entertainment Group (NYSE: TME) is China’s leading online music and audio entertainment platform, operating the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME is committed to creating music with unlimited possibilities. By empowering music with technology, anyone can create, enjoy and share music. TME offers online music, online karaoke and live music streaming, creating a community for music fans to discover, listen, sing, watch, play and socialize around music. For more information on TME, visit ir.tencentmusic.com.

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Dolby Laboratories Inc. published this content on July 05, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on Jul 06, 2022 02:13:07 UTC.

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