This could be a big update in Facebook’s continued push to recruit more game streamers. Today, The Social Network announced that it has entered into new agreements with various music publishers that will allow Facebook Gaming streamers to play popular music in their streams.
As explained by Facebook:
“Last year we announced the launch of music on facebook. Since then, we’ve run tests with our partner creators to make sure they’re able to use a huge range of popular music in their streams without the risk of takedown. We have learned a lot and made some improvements. And today, we’re excited to expand access to music to even more creators.“
Under the new provisions, aAll partner and top-level creators will now be able to play background music during their gameplay live broadcasts on Facebook Gaming, with Facebook essentially licensing the music on their behalf.
“And we’re not talking about elevator music. We’ve made deals with hundreds of music labels and publishers, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Kobalt Music Group, BMG, Merlin and many more, so creators can include popular music in their live streams on Facebook Gaming. to thrill their audience.
This is important because YouTube and Twitch, the biggest game streaming platforms, don’t allow free music usage in the same way.
YouTube and Twitch provide copyright-free tracks for use in videos and feeds, but Facebook’s new deal provides the ability to include almost any track you want, without worrying about your feed being shut down due to of copyright infringements.
However, this does not extend to all Facebook app feeds. Instagram, for example, still has restrictions on the use of music in IG Live, which could see your broadcast interrupted as a result, with this new update only relating to game streams in particular and the use of music in the background of your live videos.
It also doesn’t cover shows where music is the center of attention, like a radio show via a game stream. It’s still not allowed and will be closed if Facebook detects it.
Facebook also notes that some tracks will remain unavailable:
“But they’re rare and we’re always working to expand the amount of music available. If you encounter a restricted track, we’ll display a notification in the product that identifies the artist and title. This way you can adjust your playlist to avoid future interruptions.
To celebrate the announcement, Facebook is also hosting a series of celebrity DJ feeds, associated with selected game makers.
It’s an interesting update, which could provide a level of differentiation for Facebook’s gaming platform, which has recently gained increased interest.
Last October, StreamLabs reported that Facebook Gaming surpassed 1 billion hours of viewing for the first time, which still leaves it far behind the leaders in the space, but is a significant leap in performance.
If Facebook can attract more game streamers, it could help it grow its gaming audience, and as the company also seeks to dominate the evolving VR space, this could better position Facebook to take a larger share of the market. games, providing another source of income.
It’s hard to say how much of a big impact being able to play music more freely in your streams, but maybe if streamers feel more free to stream however they want, this could be an addition. valuable and could give more impetus to bring more streamers to Facebook’s gaming platform instead.
You can read more about Facebook Gaming’s music update here.