The Rwandan music scene would be ahead of its game if it weren’t for the low production standards that have been accused for years of seeing some local songs rarely shown on renowned international TV channels and others. platforms.
To avoid the vice, a number of local artists traveled abroad to have their musical projects recorded in larger production studios.
However, Alex Muyoboke sees no cause for concern since Ishusho Studio opened in Kigali earlier this month.
The multi-faceted studio operates in a two-story building near the Ste-Famille Catholic Church, with a setup that brings together a high-level recording studio, video production room and photography department.
Muyoboke (R) was named managing director of Ishusho Lts earlier this month. / Courtesy
The resort also has a liquor store and a cafe area on the ground floor where those looking for service can be served.
Muyoboke was named the studio’s general manager earlier this month based on his background in the music industry in Rwanda and beyond.
From audio recording to video production, Muyoboke said the studio is put together with a production package that every artist wants for the success of their music endeavors.
âThe studio has all the necessary equipment to make high quality music and their videos so they don’t have to leave the country looking for a similar service. Putting the studio within their reach will help artists reduce the costs of their music production, âhe said. New times.
“All we want to worry about is the quality which we believe would help take our music to the next level,” he added.
The Ishusho studio is owned by Martin Karangwa, a businessman few know in the music industry. He may be new to the world of music, but his love for music drove him to create an Ishusho-caliber studio to bring production solutions to the local music industry.
Muyoboke and boss Martin Karangwa visit Ishusho recording studio
âSome artists are going to record some of their music projects outside of the country, while big companies are also going to countries like South Africa to record and produce their commercials from there. But I don’t think they need to release their projects any longer since our studio is ready to provide the same service, âhe said.
With quality production standards, Ishusho is already positioned among the best studios in East Africa where, according to Muyoboke, every African musician can proudly go and record his music.
âSome artists’ music projects are managed by producers from their home studios and therefore feel nervous going to such a studio in case an international musician agrees to record a collaboration with them. But I think Ishusho would be the right place to take an artist and record a song with pride because he has everything an international artist could possibly need, âhe said.
The studio has, for example, a recording studio with luxurious recording equipment including a high-level mixer and keyboard, both rarely used in Rwandan studios.
The recording studio has a recording room which can also accommodate choirs for live performances.
It also has a video production space where people can do interviews and documentaries.
Bora Shingiro, one of Rwanda’s renowned video directors, was hired to manage video production services at Ishusho Ltd.
Besides the video director, Muyoboke revealed that the company is also looking to hire a Rwandan music producer or two to work in the recording studio to ensure that the studio only offers the best to the music world and to the customers. production in general.
According to Muyoboke, the studio is more of a music production as people can use its services for video documentaries, photoshoots and interviews.
With the current ensemble, Muyoboke said Rwandan artists will no longer need to travel outside the country to look for better quality cameras to use in the video production of the songs.
A recent music project managed by Ishusho Studio was Mico’s latest song The Best, “Amabiya”, the video of which was shot and produced by the directors of the studio.
Besides business, he said the studio is there to help local artists produce music that can compete internationally.
âRwanda has many talented young boys and girls, who can compete with other African singers if given the opportunity. I’m sure our studio can play a direct or indirect role in propelling their music onto the global music scene.
In May, Muyoboke visited Diamond Platnumz’s Wasafi Studio in Dar es Salaam, Tanzania to get a glimpse of how a Wasafi-caliber studio is run to ensure it is successfully run in Ishusho.