JYP Entertainment and Chinese Tencent Music Entertainment form strategic partnership

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JYP Entertainment has entered into a strategic partnership with Chinese company Tencent Music Entertainment (TME)!

On March 24, JYP Entertainment released a statement saying, “We are entering into a cooperation agreement with TME, one of the leading online music platform companies in China. We will secure a way to distribute all content, including music from our artists, and execute various business plans. “

As part of this partnership, JYP Entertainment will provide its music to the music platforms of TME QQ Music, KuGou Music, Kuwo Music and WeSing in addition to other social entertainment platforms and will benefit from exposure on various video and streaming channels. live. The two companies will strive to maximize their synergy by launching various services through joint marketing, promotions and live events.

TME currently operates a range of innovative platforms that deal with online music, online karaoke, and music-oriented live streaming. It aims to increase the role of music in the daily lives of audiences by enabling users to find, listen to, create, enjoy and share music, ultimately cultivating a culture of interaction at through music.

TME said, “We are happy to work with JYP Entertainment to create more valuable content and share it with hundreds of millions of Chinese music fans. JYP Entertainment is a leading Korean label that is home to excellent artists and receives positive reviews from the younger generation, including music fans on our platforms. In addition to providing users with a unique music entertainment experience based on TME’s outstanding music research, online music marketing and recommendation functions, the strategic joint venture is expected to enhance the existing field of cultural exchanges on K-pop. by accentuating the generalization value of the artists of JYP Entertainment.

JYP Entertainment also said, “We aim to contribute to the development of K-pop by providing not only the music of our artists, but also a series of quality content for music fans all over the world, in accordance with the trend of change. and innovation.

Through this collaboration, JYP Entertainment artists including Park Jin Young, 2PM, Bernard Park, DAY6, TWICE, Stray Kids and ITZY are expected to expand their sphere of influence in China and seize more opportunities for global activities.

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