New free Trebel music downloader aims to end music piracy

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Image Credit: Trebel Music

Trebel Music, a streaming service that allows users to download music for free, has just announced its IPO.

New free Trebel music app launched in 2018 for people who “won’t – or won’t be able to – pay for music subscriptions”. While the colossal boom in Spotify and other music streaming platforms might suggest that the dark days of music piracy are over, they are not, which is infuriating. Illegal downloading and ripping of streams is still present on large swathes of the Internet. Trebel Music presents itself as an ethical solution – but how does it work?

Connecticut-based Trebel, which has 3.2 million monthly active users, markets itself as the only music app that allows users to legally download songs to smartphones and tablets for offline listening. The available library of 15 million licensed songs comes from relationships with the “Big Three” record companies (Sony Music Entertainment, Warner Music Group and Universal Music Group) as well as independent distributors.

Revenue is generated by Trebel Music through video and audio advertising and branded experiences such as online surveys, as well as in-app virtual purchases. It is built around the idea that “music on demand is more than entertainment; it has healing powers for fans, it’s the sole source of income for most artists, and it’s the most effective connective tissue between advertisers and consumers who build brand loyalty around the music and artists they love.

Trebel says they still believe anyone who can pay for music should do so, but they’ve spotted an opportunity in their demographics and also to fill a gap in offline listening.

More than three billion people who stream music can’t or don’t want to pay for music, says Trebel, and this target audience “primarily uses music pirating sites and apps, and music sharing platforms. videos such as YouTube, both of which offer sub-optimal experiences. for users and unfair monetization for content owners. Trebel wants to monetize these users for the benefit of artists, using ad-supported listening to generate revenue.

Now Trebel Music says it will follow a similar business model to Spotify – not seeking short-term revenue but pushing for an expansion model, ultimately expanding their content to include podcasts, audiobooks and music. cartoons.

The company claims to have a unique space in the world of streaming services by focusing on smartphones and tablets, believing that “anyone with a smartphone is a music fan and a potential user of Trebel Music.” Interestingly, in the future, the app will include gamification features like musical microgames and premium features like customizable avatars.

While, as Trebel claims, its typical target consumer currently cannot be tempted to move away from illegal downloads to support artists through streaming platforms like Apple Music, Trebel Music will hopefully offer some unique features that will make a more tempting alternative offer – and a way for artists to get the money they deserve.


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