Have you ever wondered which music streaming service attracts the most users? Well, a new report from Midia Research reveals which services have the most users, and the most popular probably won’t surprise you at all.
According to the study, which uses data from the second quarter of 2021, Spotify was by far the most popular music streaming service, taking a total of 31% of the market. Apple Music comes in second, with a respectable 15%. Surprisingly, third place is tied between Amazon Music and Tencent Music with 13%. YouTube Music comes next with 8%, then smaller services fill the remaining market share.
Interestingly, while Spotify continues to dominate, the latest numbers are actually down 33% in 2020, which is a small but noticeable drop. In the second quarter of 2019, Spotify held 34% of the market, so the decline has been happening for a few years now.
According to Midia Research, there are a total of 523.9 million music streaming subscribers in the second quarter of 2021. If this number is correct, it means that Spotify had around 162.4 million paying subscribers for its streaming service. music in the second quarter of 2021. This total number is up 109.5 million during the same period in 2020, so many users have signed up for premium music streaming services.
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