One of the most unique establishments in Gastonia’s only shopping center to date is planning to open this summer.
Legacy Music – a multi-level recording and production studio located in one of Eastridge Mall’s largest online spaces – was a solution to the frustrations of the music and entertainment industry, says Nathaniel “Nature âJones, who works to help guide musicians who want to be successful.
âWe were spending a lot of money on studio time. I’m a businessman and I thought it didn’t make sense so we have to build our own studio so we can keep recording and cut some of those costs, âsaid Jones, who lives in Charlotte and got an engineering degree in recording from Elizabeth City State University in 1996. Jones made his debut in the music industry in Atlanta shortly thereafter and moved to the Charlotte area in 2009 .
Jones previously worked for the mall, according to Eastridge Mall general manager Steve Stout.
While initially visiting the former location of Bedazzled Bridal and Formal, Jones’ business immediately grew into a larger idea, where artists could create promotional content and learn about the music industry. . In addition to the three recording rooms already planned, a radio station, a photography and video studio, a workshop, a rehearsal studio and a recreation room will be grouped together in the 10,000 square foot space in front of the Shoe. Dept. Still.
âThe vision came to life. I thought we could do a lot in this space outside of a simple recording studio, âJones said of Legacy Music, which Jones described as a physical resource of his talent development company, Legacy Music Group. .
âIt came so naturally to me from a spiritual standpoint. I say ‘it was not a good idea. It was an idea of ââGod.
Behind the black backdrop hanging from the windows of Legacy Music, workers transform the old retail store into Jones’ vision.
J-Pragmatic, a former host of Power 98 FM, will run the radio station, which Jones says will play hip hop and adult contemporary.
While Legacy Music will help Jones continue to guide clients from a central location, Legacy Music will be available for musicians with more individualized needs. Jones hopes to open the business in July.
Musicians can either rent the photography studio and bring their own photographer, or use Legacy Music to coordinate their photo and video needs, Jones said.
Bands and groups of musicians can use Legacy Music to rent rehearsal space, which includes a stage and mirrors for musicians to watch and criticize each other while they perform. The rehearsal room will be outfitted with equipment and technology suitable for live concerts or other musical events, according to Jones, which was a particularly popular service when concert halls were closed and artists could not perform. in front of the crowd during the pandemic.
Legacy Music plans to meet the educational needs of the region – especially young musicians – by hosting various workshops including music production, audio engineering, broadcasting, music business, and vocal and instrument lessons. .
Jones noted that he was working with Maria Howell, an outstanding actress and originally from Gastonia, to lead voiceover and acting workshops at the mall.
âIt’s an all-encompassing space,â he said. âIt’s all about cultivating talent here and giving them space. We want quality.
Leasing to Legacy Music has been another step in the diversification of Eastridge Mall’s offerings, as retail chains reduce their physical locations and shift their operations to an evolving online marketplace, said Stout, who leads the rental of the shopping center since 2013.
“They are a very good operator, and they are the type of tenants that we are happy to work with as we continue to diversify our tenant base, as the retail business is difficult to maintain,” he said. he declares. âI am enthusiastic about the music academy because it is aimed at our young people. I think it will be a very good thing.
You can reach reporter Gavin Stewart at 704-869-1819 or on Twitter @GavinGazette.