Pinterest adds popular music to TikTok rival idea pins


Image credit: Pinterest

Pinterest is partnering with record labels to add Silk Sonic, Ed Sheeran and other famous artists to Idea Pins, Pinterest’s TikTok feature.

Want Ed Sheeran scratching in the background of your Idea Pin? An agreement between online mood board platform Pinterest and music companies Warner Music Group, Warner Chappell Music, BMG and Merlin means that Pinterest users will now be able to add popular music from their catalogs to Idea Pins.

Idea Pins, launched in 2021, are short form videos on Pinterest — essentially versions of TikTok videos on Pinterest.

How to Add Music to Pinterest Idea Pin

pinterest idea pins add music
  • Access Idea Pins
  • Hit it music icon
  • Find your track by searching for an artist or song, or explore genres and moods
  • Add music and save your Idea Pin
  • Publish your creation!

Learn more about idea pins here:

Merlin CEO Jeremy Sirota said, “This partnership has been a truly collaborative process to visualize how Pinterest creators can make music a more integral part of their experience on the platform. We’re excited to bring indie music into Pinterest’s exciting feature. Merlin members are excited to see the content that comes out.

The Pinterest platform is hoping more music options will equal more users creating short videos, in a bid to cut a slice of the short-form video trend that’s now the online norm, sparked by TikTok. Everyone wants a slice of the pie, even if TikTok is looking elsewhere for its next move, already moving to longer videos and with an eye on music streaming.

The partnership with Merlin and other music companies adds licensed music to Pinterest’s existing royalty-free music library. Meanwhile, YouTube recently announced Creator Music, shaking up the sync licensing industry with licensed music monetization announcements on long-form videos and bringing proper monetization to competitor TikTok Shorts.


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