Rizzle Short Series App Joins Sony Music Entertainment



Short Series App Rizzle has announced a partnership with Sony Music Entertainment (SME) to make SME’s full song catalog available to incredible rising stars on the Rizzle App.

SME’s vast music catalog contains tens of thousands of songs from top playback singers that all Indians have seen in their favorite Bollywood movies with superstar actors. Rizzle offers thousands of Rizzle sets from amazingly talented short video makers. The SME and Rizzle partnership brings blockbuster Bollywood tracks to Rizzle’s already extensive library of sound clips. Adding popular soundtracks to Rizzle Series is a unique value for episodic series creators in India. Rizzle short filmmakers can now reach new heights of fame with sequences of popular song and dance or background music from popular Bollywood movies in their Rizzle series.

“Since the creators of Rizzle range from new emerging artists to seasoned actors, producers, celebrities, bloggers, DJs and ordinary people, it is very important to keep the app constantly evolving and innovative,” said Vidya Narayan, CEO .

Rizzle will also provide a promotional opportunity for SME artists and songs. This collaboration will allow SME to promote new releases and new artists to the creators of Rizzle Short Series.

“Web series are currently made by very few creators, and there are even fewer outlets to experience this content,” said Narayanan. “We are squarely focused on bringing short video entertainment into the next era, and we do so by providing the entire ecosystem of support and resources needed to create world-class short series. “

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