The independent music label Monstercat recently developed its virtual reality (VR), notably through a collaboration with Beat Games and Defeat Saber. Today, Monstercat announced a new partnership with Linden Lab and its social virtual reality platform Sansar, bringing live music and entertainment via Monstercat: The Call of the Wild Experience.
Launch scheduled for July 12, 2019, Monstercat: Experience the Call of the Wild will begin with a virtual party to celebrate the label’s eighth anniversary. With performances from over a dozen Monstercat artists, free and premium tickets are now on sale through the Call of the Wild lobby in Sansar.
Ahead of next week’s event, the lobby will feature special quests where visitors can win prizes while unlocking clues about the party’s lineup. Following the inaugural event, regular shows will take place every Wednesday at 1 p.m. PT.
“Partnerships like these help us make the most of what virtual reality has to offer: access, connection, immersion – the feeling of being part of something bigger, no matter who we are or where we are. let’s live, ”says Ebbe Altberg, CEO of Linden Lab. “With the Call of the wild experience, we give fans around the world the chance to connect in a shared experience with other fans and the artists they love, but more than that we use the game to elevate the concert experience – quests, raffles , in- game prizes, both on VR and on PC. It’s the future of live music, and we’re thrilled to have Monstercat on board.
“We offer our fans something really unique in the Monstercat: Experience the Call of the Wild their own space to meet, connect and share creative ideas with each other, ”says Dan Scarcelli, Head of Programming at Monstercat. “Social virtual reality has the power to transform the way communities come together online, and we’re excited to be leading the charge with Sansar. “
Monstercat has always done things a little differently when it comes to music distribution, ignoring conventional avenues like radio reaching fans within popular channels like YouTube, Mixer, and Twitch, hence the VR partnerships.
If you wish to consult the Monstercat: Experience the Call of the Wild so it’s pretty easy to do. Sansar can be downloaded free of charge, either directly from Linden Lab website Where via platforms like Steam. While it can be used in standard desktop mode, for the best experience, use an Oculus Rift, HTC Vive, or Valve Index headset. For more updates on Monstercat VR collaborations, keep reading VRFocus.