Snapchat has also added sounds to the Company Goals, a collection of models for its augmented reality experiences.
Snap Inc. has signed a new agreement with Sony Music Entertainment to include their artists’ music in the Snapchat sound library.
With over 200 million Snapchatters engaging in augmented reality every day, Snapchat is expanding the music experience on the app by adding sounds to its AR lenses available in the Lens Carousel and experimenting with new formats.
Rolling out soon, Sound Lenses will include a preset song built into the lens, a lens that transforms anyone’s images to appear as if they’re singing a song, and Cameo sound lenses that apply visual effects to put you on, you and a friend, like the stars of your own animated music video.
Commenting on the deal, Dennis Kooker, President, Global Digital Business, Sony Music Entertainment, said, âWe are delighted to expand our relationship with Snap to develop new business opportunities for our artists around short video and experiences. augmented reality. Through this agreement, our artists have more ways to connect with fans and improve engagement in their music by allowing their songs to be part of the Lens and Sounds tools that support communication and creative expression among Snapchat users.
Ben Schwerin, senior vice president of content and partnerships at Snap, added: âOur new agreement with Sony Music marks an important milestone as Snap now has partnerships with all the major labels, in addition to independent label networks and companies. emerging artists. We’re excited to further integrate sounds into our AR lenses to provide artists with a proven and powerful way to share their music and create new, immersive experiences for our community.
Sony Music has taken advantage of Snap’s AR capabilities over the past few years to share new music with Snapchatters around the world. Snap and Sony Music have teamed up on an AR lens to support the launch of Kygo’s collaboration with Whitney Houston for her all-new version of Stronger love. In three days, this limited version of Lens generated over 16 million Snapshots and over 55 million views.