Snap, the parent company of Snapchat, announced a new agreement with Sony Music Entertainment on Monday to include the artists of the label group in the app’s sound library.
Sony Music artists can now be found in the âSoundsâ section of Snap’s AR lens carousel, where users can select and embed a song in their Snap videos. Users can also use Snap’s Cameo sound lenses which apply visual effects to emulate a moving music video.
Each time a song is used, Snapchatters will also have the option to stream by swiping over a “Play This Song” link, opening a web view to Linkfire so fans can listen to full songs on platforms like Spotify, Apple Music. and Amazon Music.
Other Snapchat music partners include Universal Music Group, Warner Music Group, Sony Music Publishing, Universal Music Publishing Group, Warner Chappell, Kobalt, Members BMG, NMPA and Merlin, DistroKid, and individual songwriters / publishers.
Previously, Snap and Sony Music collaborated on an AR lens to support the launch of Kygo’s collaboration with Whitney Houton for her unreleased version of “Higher Love.” Other Snap campaigns from Sony Music artists include âGiantâ by Calvin Harris and Rag’n’Bone Man, which generated 90 million creations and 1 billion views; and “Him and I” by G-Eazy and Halsey, which has generated 61 million creations and 750 million views.
Dennis kooker, President of Global Digital Activities, Sony Music Entertainment, said, âWe are excited to expand our relationship with Snap to develop new business opportunities for our artists around short video and augmented reality experiences. “
“Our new agreement with Sony Music marks an important milestone as Snap now has partnerships with all the major labels, in addition to the networks of independent labels and emerging artists,” added Ben schwerin, senior vice president of content and partnerships at Snap.
Since the launch of âSoundsâ last year, videos created with music from the tool on Snapchat have generated a total of 1.2 billion videos, the company said.