Sony Music Entertainment and Sony Pictures Entertainment announce the launch of Sony Entertainment Talent Ventures India


Sony Music Entertainment and Sony Pictures Entertainment on Thursday announced the formation of “Sony Entertainment Talent Ventures India” (SETVI), a new entertainment company focused on building businesses for media talents in India.

SETVI combines the expertise and global reach of both companies, leveraging the vast pool of business talent and star power in India to create investment opportunities, partnerships, metaverse solutions and more for talent. Talent represented by SEVI will also benefit from potential partnerships and global opportunities within the wider Sony group, such as Sony PlayStation and Sony Electronics.

SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household names and realize their full creative and business potential, Shridhar Subramaniam, Chief Strategy Officer ‘business and market development in Asia and the Middle East, Sony Music Entertainment, said. “India’s digital revolution and unique start-up culture offer huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways,” Subramaniam added.

“Sony Group’s ecosystem in India offers unique and far-reaching opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, Chairman of Sony Pictures Motion Picture Group.

Of note, Shridhar Subramaniam, Sanford Panitch and NP Singh (Managing Director and CEO, Sony Pictures Networks India) make up SETVI’s Board of Directors, and Vijay Singh will lead the new company as CEO.

Singh joins after serving as CEO of Fox Star Studios for over a decade from 2010 to 2020. Prior to that, Singh was Managing Director of Developing Markets at the Tetley Group in London, and also brings industry experience from music in this position, having previously led Sony Music Entertainment India as Managing Director from 1996 to 2002.

“Our ambition is to work as advisors to talents to build their wealth and legacy and open up the best monetization opportunities for them in India and globally. I look forward to working with talents to realize their ambitions in the years to come,” Singh said in his new role.

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