Sony Music Entertainment and Sony Pictures Entertainment launch “Sony Entertainment Talent Ventures India”

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Vijay Singh, former CEO of Fox Star Studios India has been appointed as the new CEO.

Sony Music Entertainment and Sony Pictures Entertainment today announced the formation of ‘Sony Entertainment Talent Ventures India’ (SETVI), a new entertainment company focused on building businesses for media talent in India.

In Sony Group’s first formal B2B joint venture in India, SETVI combines the expertise and global reach of both companies, leveraging India’s vast pool of business talent and star power to create business opportunities. investment, partnerships, metaverse solutions and more. for talent. India is on track to become the third largest consumer market by 2030 and supports one of the largest local language content creation ecosystems in the world.

The Sony Group has immense depth and reach in various sectors. Sony Music Entertainment is India’s leading record label, with a significant presence spanning Bollywood, Tamil OST and multiple genres including national and regional pop. Sony Pictures Entertainment includes Sony Pictures Networks, a broadcast division with over 700 million viewers from 170 million households in 8,000 cities across India; Sony Pictures International Productions, a film production studio; and Sony LIV, a growing digital and OTT streaming company.

Talent represented by SEVI will also benefit from potential partnerships and global opportunities within the wider Sony group, such as Sony PlayStation and Sony Electronics.

“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household names and realize their full creative and business potential,” added Shridhar Subramaniam, President. corporate strategy and market development in Asia and the Middle East. , Sony Music Entertainment. “India’s digital revolution and unique start-up culture offer huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”

“The Sony Group ecosystem in India offers tremendous and unique opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, Chairman of Sony Pictures Motion Picture Group.

Shridhar Subramaniam, Sanford Panitch and NP Singh (Managing Director and CEO, Sony Pictures Networks India) make up SETVI’s Board of Directors, and Vijay Singh will lead the new company as CEO.

Vijay Singh joins after serving as CEO of Fox Star Studios for over a decade from 2010 to 2020. Previously, Singh was Managing Director of Developing Markets at the Tetley Group in London, and also brings industry experience from music in this position, having previously led Sony Music Entertainment India as Managing Director from 1996 to 2002.

“Our ambition is to work as advisors to talent to build their wealth and legacy and open up the best monetization opportunities for them in India and globally.” said Vijay Singh. “It’s exciting to spearhead this new venture and I look forward to working with talent to realize their ambitions in the years to come.”

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