Sony Music Entertainment Australia has moved to new premises in Melbourne, right in the heart of the music and creative hub of Richmond.
As part of the company’s commitment to Melbourne’s vibrant music industry, as well as the opportunity to provide Sony Music artists and label partners with creative opportunities, the premises have a studio and of a newly constructed writing room.
There’s also a standalone space for creating and filming social media content, which the company is amplifying through its content division, The SGO Group (which stands for “Let’s Go”).
The space will also be used to develop podcasts and online video content series.
With ample meeting room space, Sony Music said the new office is a unique home where artists, managers, media, retailers, partners and staff can meet and collaborate.
During a special event for the official opening of the premises, Denis HandinChief Executive Officer, Australia and New Zealand and President, Asia, Sony Music Entertainment Australia, said:
“Sony Music is incredibly committed to the Melbourne market and we have always recognized the importance of Melbourne’s music industry, artists and business partners. With these new premises, there will be many more creative opportunities coming out of our business in this city. We wanted to create a special environment for our partner artists and labels feel comfortable and we are excited to make full use of our new studio and creative content space.
Sony Music has a rich history and a strong connection to the Melbourne music scene. industry legends, Men at Work, John Farnham and Daryl Braithwaite are all from Melbourne, and Sony Music continues to invest in local artists, including recently signed and developed Melbourne artists Tash Sultana, Illy and Billy Davis. The company has also recently welcomed new labels, 123 Music, Cooking Vinyl, Lemon Tree Music and Unified, all based in Melbourne.