Sony Music Entertainment China has unveiled its new premises for its Chinese headquarters in Beijing.
Located in the thriving Langyuan Vintage Center in Chaoyang District, the converted factory features a new state-of-the-art recording studio, amphitheater-style multifunctional conference hall, performance space and inspiring relaxation areas.
The official opening of the premises was celebrated with a traditional Chinese opening ceremony in the morning, followed by an evening cocktail and an artist showcase, which took place on-site at the new workplace.
The evening and showcase brought together artists, business partners and Sony Music executives from across the Asia-Pacific region. The debates were moderated by Andrew Chan, Managing Director of Sony Music Entertainment China; and in the presence of the COO of Sony Music Entertainment, Kevin kelleher; and President and CEO of Sony Music Entertainment for Australia and New Zealand and President for Asia, Denis handlin.
During the official debates, Andrew Chan welcomed Sony Music’s global and regional management team as well as the company’s long-term business partners and thanked them for their support of Sony Music China.
As part of the event, Chan said, “We are fully dedicated to A&R in China and we are committed to discovering, discovering and nurturing local talent. Sony Music is dedicated to the cultural development of music in China by providing new creative opportunities to our ever-growing list of artists.
Denis Handlin added, “Our new home in Beijing strengthens Sony Music’s investment in the rapidly evolving Chinese market and our goal to take our local artists beyond China and place them on a regional and global stage. . At the same time, we are delighted to have this special environment in Beijing for our national and international artists to use and we are delighted to see the opportunities that come from the studio and this new creative space.
The showcase featured performances by a diverse group of Sony Music artists from the Greater China region. Liquid State Electronic Artist CORSAK opened the showcase with a DJ set and a collaboration with artist Sony Music, Joannne, which was followed by performances of Cath Wong, Tian Yi, Deng Dian and J. Sheon. The showcase ended with a final performance from the Greater China star, Nick chou.