Sony Music Entertainment Launches New Southeast Asian Label OFFMUTE

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Sony Music Entertainment has launched a new label focused on Southeast Asia called OFFMUTE.

OFFMUTE is described as “a pan-regional label focused on promoting new and emerging Southeast Asian talent” drawing on the combined experience of Sony’s entire Southeast Asian team. Music.

OFFMUTE also announced three new signings.

They include: Clara Bénin, who has amassed over 25 million combined streams on Spotify and YouTube and won several awards including Wishclusive Contemporary Folk Performance of the Year for her song I got up slowly.

Mezzaluna, meanwhile, is an Indonesia-based singer-songwriter who will be releasing her first single this year, which OFFMUTE will amplify across the region.

Finally, liesl-mae is an emerging recording artist based in Malaysia.

“OFFMUTE is a one-of-a-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, giving artists the resources and expertise to succeed in a diverse region. “

Shridhar Subramaniam, Sony Music Entertainment

“OFFMUTE is a one-of-a-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, giving artists the resources and expertise to succeed in a diverse region, ”said Shridhar Subramaniam, president, Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.

“This offer is compelling for a new generation of artists in the region and we are delighted to help these artists realize their potential in the years to come.

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