Sony Music Entertainment launches RCA Records Greater China

0
Sony Music Entertainment (SME) today announced the launch of RCA Records Greater China. The new label will focus on signing artists in the Greater China region, expanding the company’s presence in the region and investing in artists looking to expand their artistic and business opportunities through streaming, gaming, virtual reality, augmented reality, NFTs, metaverse and more. .

Continuing RCA Records’ legacy as a world-class label, RCA Records Greater China will help artists grow their fan base in the region and capitalize on SME’s vast network of creative talent to explore international collaborations and artist releases aimed at a global audience.

“We are delighted to announce the launch of RCA Records Greater China, the first in a series of labels we plan to launch in the region,” said Andrew Chan, CEO, Greater China, Sony Music Entertainment. “With China achieving over 30% growth in recorded music revenue in 2021 and dominating the Asian market, artists and music labels still have a long way to go to expand. RCA Records Greater China will enhance our ability to create diverse, quality music and products that help artists stand out and compete in the attention economy.

With its core team based in Shanghai, RCA Records Greater China will focus on developing national and local language A&R artists in the region, with its own dedicated roster of artists. The label will also be making key hires covering A&R, Web 3.0, data analytics, digital marketing, digital licensing, gaming, talent development and more to support its roster of dedicated artists.

– A-Lin joins RCA Records Greater China

RCA Records Greater China also announced today that A-Lin, one of the region’s top-selling artists, has joined the label. Known for her electrifying live performances and vast vocal range, A-Lin is a five-time Golden Melody Awards (known as the “Mandarin Grammys”) nominee and a seven-time KKBOX Music Awards winner.

Additionally, RCA Records Greater China recently released Chinese superstar Jackson Wang’s Chinese single “Jackson Wang” and will continue to distribute his Chinese album. Jackson Wang is a Chinese singer, songwriter, record producer, director and designer. He is also a member of the hugely popular KPOP group GOT7, which debuted in 2014 and is the first Chinese solo act to debut on Mediabase US Top 40 Radio Chart.

– Kevin Foo appointed General Manager, RCA Records Greater China

Kevin Foo has been named general manager of the new label, reporting to Sony Music Greater China CEO Andrew Chan, and retains his role overseeing Sony Music Entertainment Taiwan operations, working in Shanghai, Taipei and Singapore. Foo is a seasoned music industry professional with over 20 years of experience in the music, entertainment and talent management industries. He successfully launched the careers of several Asian artists, including Linying, Charlie Lim and The Steve McQueens, and played a leading role in the success of superstars like Eric Chou, Lay Zhang, Jolin Tsai and Weibird.

“It is an honor to lead RCA Records Greater China and we are passionate about discovering and nurturing new artists,” said Kevin Foo, General Manager of RCA Records Greater China. “RCA Records combines a rich history and heritage with a constant focus on being at the forefront of musical development. We want to give talent the opportunity to grow, become household names and realize their full creative and business potential, leveraging the opportunities offered by Sony’s suite of businesses, while developing new partnerships with businesses in the region working at the forefront of the Digital Revolution.”

Copyright © acrofan All rights reserved

Share.

Comments are closed.