Sony Music Entertainment’s VTuber Project “VEE” Announces 1st Generation Debut – Interest


Sony Music EntertainmentThe Virtual YouTuber’s “VEE” project revealed a key visual and announced the debut of its first-generation talent on Monday.

The names of the junior members are as follows:

Otokado Ruki

Kujo Ringo

Syusetsu Kohaku

Tulsi – Nightmare Madness IV

Hinahoshi Airu

Otokado Ruki, Tulsi-Nightmare Madness IV, and Hinahoshi Airu are new talents, while Kujo Ringo and Syusetsu Kohaku were previously active VTubers rebranding themselves as VEE talents. Their respective Youtube the channels are currently broadcasting teaser videos, and their first streams will take place on May 26 and 27.

sony Music describes the VEE project as its “largest virtual talent development and management project in history. Through this project, not only streaming and video creation will be undertaken, but also activities such as music, dubbing, creation of works, etc. for each virtual talent to realize their “dreams”. sony Music Group, which has developed a wide range of entertainment activities, will support the activities of each virtual talent by making the most of its know-how and solutions.”

The project held auditions for over 50 VTubers between July and September last year. It is a sister project of sony Music’s Prism Project, a Virtual YouTuber brand that produces content for English-speaking audiences.

Source: press release


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