Tencent Music Entertainment Group has announced that labels and artists from its TME cloud can now distribute their content on Apple Music.
In a press release on Monday, the group said:
On November 8, Tencent Music Entertainment Group (TME, NYSE:TME) announced that record labels and artists who are part of TME Music Cloud can now distribute their music worldwide through Apple Music. Bringing TME’s premium music content from Chinese labels and creators to Apple Music users worldwide will allow music lovers to explore China’s unique music culture and genres, further enhancing the global discovery of Chinese music and helping to the international development of Chinese musicians.
TME says it “has a long history of relying on its cutting-edge technology and vast industry resources, creating a large volume of high-quality new music in collaboration with industry partners” and has hundreds of thousands of musicians Chinese on its platform. He says he hopes the availability of the TME catalog on Apple Music will “help promote more high-quality Chinese music overseas and realize the global value of Chinese music.”
TME Music Cloud is a new platform from Tencent that promotes “content self-management”, as well as online distribution and promotion, royalty settlements and data information.