Tencent Music Entertainment Group Introduces China’s Music Industry’s First Producer Alliance to Promote Music Production Quality

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Shenzhen, China, July 11, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), the leading online music and audio entertainment platform in Chinatoday announced the launch of TME Producers Alliance, the first alliance of producers China the music industry to support high-quality, full-loop music production, enabling talented producers to realize both artistic and commercial value.

The TME Producers Alliance has adopted a partnership structure to integrate resources at every stage, from music production to promotion and distribution. Based on a professional content creation system and a sound marketing system, the TME Producers Alliance provides more opportunities for music producers and supports their career advancement and professional growth. It also connects producers with industry partners to create popular, high-quality singles and maximize music exposure among music lovers.

To help producers facing common challenges, such as a lack of resources or poor commercial distribution, the TME Producers Alliance has put in place financial incentives to support the career development of different types of producers.

At the time of release, approximately 90 talented producers of China, Malaysia, Singapore and other countries and regions have joined the TME Producers Alliance, including recent winners of the 33rd Golden Melody Awards, such as Chris Hou, Huang Shao Yong and Howe Chen. The alliance is now planning several initiatives, aiming to bring more superior musical works from producers of different generations to all music lovers.

Going forward, TME will continue its efforts to provide platform resources to support producer growth and high-quality music creation, providing music professionals with a better stage and fostering the development of the original music market. Chinese.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.

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