Tencent Music Entertainment Group partners with Billboard to promote the global development of high-quality Chinese music

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Shenzhen, China, August 31, 2022 /PRNewswire/ — Today, Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), the leading online music and audio entertainment platform in China, announces an exciting new partnership with Billboard. The partnership leverages TME’s cutting-edge technologies and knowledge of the Chinese music industry with global brand authority Billboard, leveraging domestic and international markets to promote the impact of Chinese music in the world.

The two parties will launch the “Chinese Music Gravity Project”, a one-of-a-kind initiative dedicated to promoting Chinese music to international audiences. Through a series of collaborations and engaging content features, TME and Billboard will shine a light on the diverse stories of Chinese musical artists in front of a vast global stage.

As part of this partnership, TME and Billboard will combine their expertise to highlight China the music industry and share Billboard’s global content with TME’s many channels. This will include TME’s platforms – QQ Music, Kugou Music, Kuwo Music and WeSing. All will feature Billboard’s premium content, authoritative charts, global music news coverage and expert recommendations.

“Our partnership with Billboard is the result of TME’s continued efforts in pursuing high-quality music and content innovation,” said TC Pan, vice president of TME’s content cooperation department. “In combination with Billboard’s global authority and content platform, TME will provide high-quality content for music lovers and enhanced professional services for the Chinese music industry. Our jointly launched project will bring class-leading Chinese music world to an international fan base, marking an exciting step forward in the global development of Chinese music.”

“We are delighted to partner with TME to promote the global development of Chinese music,” said mike van, chairman of Billboard. “Billboard is committed to elevating emerging artists around the world, and we couldn’t have asked for a better launch partner than TME, a company that, like us, puts artists and fans at the center of everything. .”

Going forward, TME will continue to collaborate with global industry leaders to bring additional resources and international exposure opportunities to China. These collaborations will support local musicians and advance the global value of Chinese music.

About Tencent Musical Entertainment Group

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.

About the display panel

Billboard is a global music media brand, with a recognized authority among artists, fans and the industry at large. Billboard powers the ultimate global music destination and magazine, delivering unrivaled reports on music news, issues, trends and definitive industry charts, encompassing the most comprehensive and respected chart database in the all musical genres. Billboard also produces elite conferences and events that regularly bring industry influencers and consumers together for important conversations.

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