Tencent Music Entertainment Group partners with the French Embassy in China for a collaborative music album

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Shenzhen, China, May 18, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), China’s leading online music and audio entertainment platform, today announced a partnership with the Embassy of France in China launch a cross-border collaborative musical album, Mosaic. The album is available on TME platforms including QQ Music, Kugou Music and Kuwo Music, and major global streaming platforms including Spotify, Apple Music, Deezer and Amazon.

The cross-border collaborative album features 11 singles produced by 21 emerging artists from China and France, covering various musical genres, including pop music, hip-hop, electronic music and others. Breaking the boundaries of cultures and genres, the musicians jointly completed the songs online, creating whole new styles of music. The album represents an in-depth connection between musicians from different cultural backgrounds that aims to bring a distinguished listening experience of co-creation in music to global audiences.

“Through this collaboration with independent French musicians, we not only gained a better understanding of French musical culture, but we also created new possibilities for our own music,” said Wild Tale, a rock band from Tencent Musician platform, said in an interview.

French duo Ours Samplus said: “Such a collaboration has many unexpected benefits and it inspired us to step out of our comfort zone. We totally enjoyed the process.

As a leading actor in China the music industry, TME is focused on its dual-engine content and platform strategy that aims to create value for the entire music ecosystem. TME operates and explores high-quality platforms and resources to support China independent musicians and provide local artists with international opportunities to realize the global impact of Chinese music. Last year, TME partnered with Apple Music on global streaming and in April 2022TME has announced a new service to allow musicians Tencent Musician Platform to distribute musical works, with a single click, on more than 150 popular global platforms. Through these efforts, TME has empowered musicians through end-to-end service in music creation, distribution and overseas promotion, bringing them to a wider stage and making their voices heard around the world. Additionally, TME has helped musicians increase their income through multiple incentive plans.

In the future, TME will continue to promote cultural exchange between global artists and improve the quality of domestic production of original content, supporting musicians with all the products and services of the Tencent Platform for musicians to achieve their dreams.

About Tencent Musical Entertainment Group

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.

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