The Music Industry Association is a student-run organization that offers workshops, panel discussions, and mixers to help budding artists succeed in music and entertainment.
Over the past few decades, the music industry has evolved dramatically, from how artists are discovered to how consumers receive and enjoy their favorite songs. A social media presence has become virtually mandatory and today’s artists, local and global, can record and upload their own music to various streaming platforms for instant sharing.
Lucy Barnard, a marketing and legal studies double major, said one thing that seems to remain constant in the field is talent. And at the University of Miami, she says, there’s “so much to offer.”
Barnard, a native of the greater Boston area, is the president of the Music Industry Association (MIA), a student-run organization that connects educators and professionals involved in the music and entertainment industries with students. who are actively looking to launch professional music careers. . The association was founded in 2016 and today has more than 150 members who regularly participate in the events and programs offered throughout the semester.
“MIA welcomes guest speakers, panel discussions, conferences, field trips and volunteer gatherings to help our members grow their network and work on their communication skills,” Barnard said. “We also help our members find and secure internships and job opportunities in the music industry.”
Recently, the organization hosted a discussion with musician Avery Lynch – “Avery Lynch and His Crew: A Singer-Songwriter’s Latest EP and Industry Insight”. Lynch uses TikTok to post original songs and has received 6.2 million likes on the app. During the discussion, she shared with the students how essential it is to maintain a social media presence to promote music and videos. Lynch said she regularly posts original content and makes sure to engage with her followers.
“Every morning I woke up to new views and comments,” Lynch said. “I would write it and film it in 20 to 30 minutes. I did it every day during the summer. There were a lot of songs to pump, but I kept going.
Barnard said first-hand knowledge and experiences like the advice shared by Lynch are what students can expect from MIA, as the organization wants to create more intimate networking opportunities to optimize relationships and connections.
“We are currently building a platform on Facebook to foster creative partnerships between student artists and future industry professionals,” Barnard said. This will essentially connect the musician with a potential manager, producer or videographer. “This year we are trying to do more to build the entrepreneurial spirit among students who want to thrive in an industry with so many closed doors,” she added.
MIA members said they look forward to partnering with other university departments such as the Toppel Career Center to help craft resumes and portfolios specific to the music industry.
Barnard, a self-proclaimed music fanatic, said that while social media has created a new avenue for artists to be discovered, it’s not enough.
“It is enough to capture the attention of the initial desired audience, you also have a responsibility to develop and nurture that relationship. And that takes intentional and consistent effort,” said Barnard, who is currently an intern at SoCast Digital, a music and entertainment technology company, and IN2UNE Music Inc., a digital promotion and marketing agency.” You also need to tap into the people who pay attention to you and know who they are and what interests them, so to continue to create content that delivers value consistently.”
In the next semester, the organization has already planned several events for its members, including one with singer and songwriter Sara Kinsley, an alternative pop artist based in New York.
For more information about MIA and how to join the student organization, visit their Engage web page.