“To get to the arena level now, I think it’s definitely younger or the rare classic act, Elton, Metallica, U2,” Lorenz said. “Most young artists are pop and hip-hip. The country is holding up. For rock bands and singer-songwriters, there are fewer and fewer at this level.
Semi-popularity can also be seen in record stores, where in the days of Spotify albums sold in limited quantities.
“There are quite a few artists like that, I sell three or four, then I buy another one and it stays there,” Lefty’s Records Les Greer said. “The stuff that sells is pop stuff. If (artists like Case) were back in the 70s, they might sell more than they do because they’re not on display now.
Nor do record sales and streaming payments provide enough money for artists to live on, as they were able to in the early 2000s.
“They don’t make a lot of money from music anymore,” Greer said. “That’s why so many of them are on tour. They are no longer squatted by Spotify and album and CD sales are not what they used to be. So they have to spin to do anything.
Case will perform in front of 400 to 500 people at the Bourbon on Tuesday in Lincoln’s first show which will require proof of vaccination or a negative COVID-19 test for entry. Only one person received a refund when the vaccination policy was announced – proof of Case’s public loyalty and, to some extent, who constitutes his fan base.