Shenzhen, china, December 15, 2021 / PRNewswire / – Tencent Musical entertainment group (“Tencent Music â,â TME âor theâ Company â(NYSE: TME), the leading online music and audio entertainment platform in China, successfully concluded the third Tencent Music Entertainment Awards (TMEA) ceremony at the Venetian Macao on December 11, 2021. The ceremony was broadcast live on Tencent Music platforms including QQ Music, Kugou Music, Kuwo Music, and WeSing.
On the theme of â3ing For Music,â this year’s TMEA sought to engage audiences with music as the world continued to recover from the COVID-19 pandemic in the special year 2021. A video designed for the ceremony included heartfelt stories and user song performances, and was performed on stage to align with this year’s theme.
The ceremony offered an unprecedented online / offline music entertainment experience through its innovative live performance platform, TME Live. 46 singers, musicians and groups, with internationally recognized artists, popular Chinese singers and groups and emerging singers from the Tencent Musician Program, has performed songs of various genres with 31 different backgrounds to meet the different tastes of hundreds of millions of users. To open up access to this carnival of music, this year TMEA has partnered with Weibo and Sina and leveraged their close partnerships within the Tencent ecosystem, using WeChat video accounts, WeChat search and Tencent Video to increase exposure. From December 13, 2021, the ceremony enjoyed great popularity on digital platforms, generating 160 hot trending tags, 72 billion visits and 153 million chats on the social media site Weibo, and 57 hot trending tags on the Douyin and Bilibili video platforms .
In addition to the performance, 40 awards were given to national and international singer-songwriters, singers, music groups, songs, concerts and entertainment charity projects to recognize their efforts contributing to the industry. music.
As a leading online music and audio entertainment platform in China, through this year’s TMEA, TME not only provided a unique music experience for its users, but also introduced users to emerging trends in Chinese and digital music. Since its inaugural ceremony in 2019, TMEA has awarded more than 100 trophies, welcomed nearly 100 musicians and performers, and reached hundreds of millions of music lovers, marking Tencent Music position as a leader in Chinese music industry.
Tencent Music will continue to strengthen the creation and promotion of music, elevating high-quality Chinese music to the world stage.
On Tencent Musical entertainment group
Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, managing the country’s very popular and innovative music applications: QQ Music, Kugou Music, Kuwo Music and WeSing. TME is committed to creating music with limitless possibilities. By valuing music with technology, anyone can create, enjoy and share music. TME offers online music, online karaoke and live streaming music, creating a community for music fans to discover, listen, sing, watch, play and socialize around music. For more information on TME, please visit ir.tencentmusic.com.
THE SOURCE Tencent Music Entertainment