Vanessa Picken appointed President and CEO of Sony Music Entertainment Australia and New Zealand

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Sony Music Entertainment has appointed Vanessa Picken as President and CEO of Sony Music Entertainment Australia and New Zealand.

Reporting to Rob Stringer, chairman of Sony Music Group, Picken will take office in September.

Former Sony Music Entertainment Australia & New Zealand Chairman and CEO Denis Handlin left the company in June 2021.

Based in Sydney, Picken will oversee all operations, artist signings, marketing and business partnerships for the company.

SME says it will also “forge new partnerships for artists” with other Sony companies and identify opportunities for artists across multiple entertainment channels such as music, TV, film, podcasting, games and more.

Picken brings more than 15 years of leadership experience to this role.

Most recently, Picken served as the managing director of an independent music company [PIAS] in Los Angeles, overseeing the growth and restructuring of the company’s label group and distribution operations.

During his tenure at [PIAS]Picken focused on repertoire and campaign development and working with three-time BRIT Award-winning artist Arlo Parks, as well as supporting artists such as Day Wave, Röyskopp, Lykke Li, Mykki Blanco, Geese, among others.

Prior to her time there, she led digital strategy across America, Asia, Australia and New Zealand, overseeing the company’s digital activities, including digital marketing, social media and the exploitation of the organisation’s audio and audiovisual recordings via commercial digital music platforms.

Picken is also the founder of digital agency and tag services company, Comes With Fries. The agency provides creative, digital marketing and media services to independent artists, managers, labels as well as various organizations and brands.

With offices in Sydney and London, Comes With Fries has been responsible for creative, marketing and promotional campaigns for thousands of artists, labels and organizations including Powderfinger, Placebo, Support Act, Nettwerk Music Group , Red Bull records, So Recordings, Jess Mauboy. , Strange Talk, The Chats, Confidence Man, Speedy Wunderground and more.

Picken began her career in the music industry at EMI Music Australia in 2006 where she spent five years working with the label’s local and international artists, including contributing to the success of artists like Robbie Williams.

She is also co-curator of Fastforward Sydney, a music technology conference for industry leaders.

Chairman of Sony Music Group, Rob Stringer

“We believe Vanessa will be a pioneering leader who will lead Sony Music Australia into an exciting future.”

Rob Stringer, Sony Music Group

“After a careful and thorough recruitment process, we are delighted to have Vanessa join our company in such a key role,” said Rob Stringer, President of Sony Music Group.

“His impressive background spans many areas of the modern music industry in Australia and New Zealand and his recent leadership experience in the US adds global understanding to these existing skills.

“We believe Vanessa will be a pioneering leader who will lead Sony Music Australia into an exciting future.”

“I am delighted to return home to join Sony Music Australia and New Zealand to lead the business into a transformative next chapter. Our strategies will focus on music, alliance and innovation, with a state of global spirit.

Vanessa Picken

Picken added: “I am delighted to return home to join Sony Music Australia and New Zealand to take the business into a transformative next chapter. Our strategies will focus on music, alliance and innovation, with a global mindset.

“Sony Music has a reputation for empowering its artists and creators, breaking down traditional barriers to put them at the center of everything it does.

“We will reaffirm our commitment to discovering and developing new and emerging talent in both countries, as well as expanding business and creative opportunities for our roster of local and international artists.”The music industry around the world

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